Following Studio Hansa’s full rebrand of Suspilne, Ukraine’s national broadcaster, I was engaged as the producer for the follow-up phase, expanding the work for their news properties. In a time when reliable news is crucial, Suspilne’s role as a trusted national broadcaster became even more critical.
My focus was on enhancing the Suspilne News network by creating a suite of openers, closers, and updateable broadcast elements to ensure they could meet the demands of a world-class broadcaster. The project prioritized practicality, with resources in Ukraine being limited. Every element was crafted to be functional yet impactful, allowing Suspilne’s team to broadcast confidently under any circumstance.
Since the rebrand, Suspilne News has seen a significant increase in consumer trust, reaching 86% and has become the most popular media among young Ukrainians, as well as the most frequently used news source in the country.
