Working with Studio Hansa as the producer for Primark’s Repair, Rewear, Relove project, we successfully delivered over 150 assets. Partnering with Continuous, we created a series of hands-on tutorials guiding viewers through the basics of clothing repair. The eight tutorials covered everything from threading a needle to various stitches, zips, and buttons.
The tutorials were designed with fun and accessibility in mind, incorporating charming animations, engaging visualizations, and first-person perspective filming. To maximize reach, we produced bite-sized social versions and provided translations in German, Dutch, French, and Spanish, initially produced in English with both male and female voice actors.
