As the lead producer for the Dyson Zone Imagery Campaign, I was responsible for delivering all campaign imagery, including OOH, packaging, instructional, technical, and digital assets. Managing a heavily NDA’d product, I ensured seamless collaboration across departments within Dyson while overseeing the project’s budget and timelines.

The campaign involved multiple shoots, including virtual production, and required the careful management of high-res photography mixed with CGI elements. I worked closely with several studios and photographers to produce approximately 300 images/assets over the span of one year. In addition to managing the creative and technical workflows, I ensured the project adhered to Dyson’s brand standards and delivered exceptional visual content for both digital and print media.