For the ARU Clearing Calm campaign,Working with Studio Hansa, I directed and produced a virtual production/CG project designed to make the traditionally stressful Clearing process feel calmer. The creative concept, developed by PSLondon, featured giant fluffy letters and a serene environment, bringing a sense of peace to the experience.
The project included a hero 30s TVC and approximately 30 supporting social assets for multiple platforms. The campaign had to go through Clearcast approval and required seamless collaboration across departments to meet broadcast standards. I directed and managed the shoot, ensuring every element aligned with the calming theme, while also overseeing the production to ensure smooth delivery.
The campaign successfully conveyed the message of calmness, reinforcing ARU’s brand identity while providing clarity and comfort to prospective students during Clearing.
