PayPal Cyberfraud Campaign
For PayPal, Working with Studio Hansa, I was the producer a comedic series of films designed exclusively for portrait formats, while also functioning as a collective story set. The series highlighted the dangers of Cyberfraud and PayPal’s unmatched security, showcasing a frustrated Hacker perpetually foiled by PayPal’s extensive security processes.
Working closely with PayPal stakeholders in the US, the series was crafted to be language-neutral while tailored for a US audience. Despite the challenges posed by the US SAG strikes, we shot the series in the UK, supported by extensive pre-production, storyboarding, and casting. Collaborating with Tongal, we ensured the campaign was social-first and relevant for social media audiences, reinforcing PayPal’s premium brand.
